Projects
Projects: Projects for Investigator |
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| Reference Number | InnUK/102410/01 | |
| Title | UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel | |
| Status | Completed | |
| Energy Categories | Energy Efficiency(Transport) 25%; Not Energy Related 50%; Other Cross-Cutting Technologies or Research(Environmental, social and economic impacts) 25%; |
|
| Research Types | Applied Research and Development 100% | |
| Science and Technology Fields | SOCIAL SCIENCES (Sociology) 50%; PHYSICAL SCIENCES AND MATHEMATICS (Computer Science and Informatics) 50%; |
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| UKERC Cross Cutting Characterisation | Sociological economical and environmental impact of energy (Environmental dimensions) 20%; Sociological economical and environmental impact of energy (Consumer attitudes and behaviour) 80%; |
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| Principal Investigator |
Project Contact No email address given Avalon Behaviour Ventures Limited |
|
| Award Type | Collaborative Research & Development | |
| Funding Source | Innovate-UK | |
| Start Date | 01 September 2015 | |
| End Date | 28 February 2018 | |
| Duration | 30 months | |
| Total Grant Value | £438,937 | |
| Industrial Sectors | ||
| Region | East of England | |
| Programme | Competition Call: 1412_CRD2_SUST_FSPSI - Urban Living: Integrated Products and Services. Activity Urban living : integrated products and services | |
| Investigators | Principal Investigator | Project Contact , Avalon Behaviour Ventures Limited (41.136%) |
| Other Investigator | Project Contact , Transport for Greater Manchester (19.065%) Project Contact , Travelai Ltd (39.799%) |
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| Web Site | ||
| Objectives | ||
| Abstract | Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: - 1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking 2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation. | |
| Publications | (none) |
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| Final Report | (none) |
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| Added to Database | 13/02/18 | |
